When you solve a problem, especially one that’s related to your own needs, often you have little idea of where it may lead 30 or 40 years hence. For example, in 1972, Malcolm Lock, South Australian businessman and pioneer surfing identity had a problem. With the success of his wetsuit manufacturing he had to dispose off large volumes of neoprene rubber off-cuts and all this was costing him way too many dollars.
Keep a beer colder for longer with a stubby cooler
Being a surfer and local business identity, Malcolm Lock a beer with mates. And whilst enjoying that drink, he’d experienced how his hands became too cold, and his beer too hot, way too fast. Knowing the insulating benefits of neoprene, he set about solving the problem
Under pressure to solve his problem, Malcolm invented the stubby holder.
No more wasted neoprene out to landfill, no more frosty hands and even best of all, longer lasting cold beer.
In a country like Australia where people live to drink a cold beer, the benefits of the beer cooler were immediately realized. Very soon, the stubby cooler became a necessary, obligatory event accessory. It was haute couture to have the best stubby holder – a cultural phenomenon was launched.
Nowadays they’re on the must have, at my wedding list
The sheer simplicity of the stubby cooler and it’s practicality make it a must have, drinking accessory. As one might expect, this Australian cultural icon is much loved and has many names: amongst them, can coolers, stubby coolers, coozie, beer holders and many other local variations.
There’s always a few beers enjoyed at wedding receptions and so, the wedding stubby cooler is a must have accessory. There’s a wide range of wedding stubby cooler styles and if you need, you can have special ones made just for your wedding day.
There’s no doubt that way back in 1972 Malcolm had no idea his stubby holder would come to grace the wedding receptions of Australia.
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